La agencia publicitaria y la productora de cine desarrollaron un spot para la Fundación Integración y Desarrollo Laboral (IDEL) que se presentó en el Centro Cultural Konex con la presencia de la Vicejefa del Gobierno de la Ciudad, Gabriela Michetti.

IDEL busca insertar a chicos con "capacidades especiales" en ámbitos laborales y el comercial apoya ese objetivo. La idea busca desdramatizar las "dificultades" de estos chicos, para que todos vean que ellos están "capacitados" y pueden trabajar como cualquier otra persona.

El spot fue dirigido por Juan Taratuto y producido por LaDobleA. El proyecto fue liderado creativamente por Gastón Bigio, Director General Creativo de Ogilvy junto a la supervisión de arte de Jonathan Gurvit.

Construiu uma história à volta do rapto do site antigo e do respectivo CTO - Rui Gouveia e vem desenvolvendo, com acções e teasers, novos momentos de intriga online.

Actualmente foi lançada a página de reacções com depoimentos de clientes e fornecedores.

Será que o Rui vai ser encontrado? Para acompanhar nos próximos tempos...

Deixo o vídeo com a intervenção do autor destas linhas:

Segundo publicado pela Meio&Mensagem no dia 29 de setembro, a agência Fábrica foi incluída no jogo, competindo com a SantaClaraNitro, Ogilvy, Fala e Centoeseis.

O gerente de marketing do BK para o Brasil, Afonso Braga, quer algo mais ousado, semelhante ao que a Crispin Porter + Bugusky faz fora, no Brasil também; ao invés de propaganda tradicional.

A pergunta é: quem vocês acham que vai pegar os 6 milhões de reais do rival do McDonald's?

Eu aposto na SantaClaraNitro. Se é algo mais CP+B, acho que a solução vem de lá...
E você?

]]> http://dearad.wordpress.com/2008/10/08/ford-fiesta-this-is-now/ Wed, 08 Oct 2008 17:30:41 +0000 Carlos Henrique Castilho http://dearad.nl.wordpress.com/2008/10/08/ford-fiesta-this-is-now/ A Ogilvy de Londres criou um comercial para o novo Ford Fiest, intitulado de This is now. O filme é o resultado de uma campanha voltada para a arte e o design, realizada na Europa.

A campanha contou com blog This is now, Flickr e canal no Vimeo.

A produção do filme é da BlinkInk e a trilha conta com uma música chamada Transient, do Pluxus.

Fonte: Behind the buzz.

The film – also supported by email and banner display advertising – directs women to a microsite (www.breastawarenessguy.org/) where they can learn about breast awareness, the work of Cancer Research UK and how to make a donation.

Click here for Video

In order to secure the attention of women at a time when they will be bombarded with messages on breast cancer, the campaign features a male model, who demonstrates the principles of breast awareness.

The star of the campaign – chosen after auditioning over 50 candidates – is Kent-based model Tommy Maxwell, a former personal trainer and boxer.

"I have done lots of work as a model but doing this campaign is the thing I'm most proud of," says Tommy. "I hope as a result of this campaign, women will become more aware of breast cancer and will donate to a very worthy cause."

As a special treat, all visitors to the site who make a donation will receive a special gift – a digital desktop calendar with a photo of Tommy for every month of the year.

Sarah Pickersgill, fundraising manager at Cancer Research UK, said: "Every day a staggering 120 women are diagnosed with breast cancer. Although the number of cases of breast cancer has increased, more women are now surviving the disease, thanks to better treatment and earlier detection.

"Through this video we hope to remind as many women as possible of the importance of being breast aware and to encourage them to donate to the charity to help ongoing research into the disease."

Source: My Techbox Online

Click here for Video

Deze moment leent zich er dan ook perfect toe om volgend filmpje te posten...

Die hollanders toch...

MB

Coffee & TV - Blur - do álbum 13 de 1999

Carinhoso I - Café Três Corações - Campanha lançada em 2008

Tá difícil criar algo novo....

Tema: Los festejos por los 60 años del nacimiento de la agencia Ogilvy.

Duración: 00:08:35

[audio=http://www.archive.org/download/EntrevistaAGustavoMartinezCeoOgilvyLatina/EntrevistaGustavoMartinezCeoOgilvyLatina240908AvovLos60A__osDeOgilvy_64kb.mp3]

Para descargar los archivos de audio clickear aquí con el botón derecho del mouse y seleccionar la opción “guardar link como” (save link as).

La réalisation d' un support exploitant l' énergie de la ville pour la promotion du nouveau Menthos est simplement merveilleuse.

La red de agencias está de festejo por su 60º aniversario, y para ello desplegó una fiesta virtual global rodante. Uniendo a los 15 mil empleados de Ogilvy en todo el mundo, el aniversario celebra la creatividad y las grandes ideas para sus marcas, la base fundamental de la cultura de la agencia.

La reconocida agencia, fue fundada por David Ogilvy en Nueva York el 23 de septiembre de 1948, y el pasado martes 23 de septiembre cumplió 60 años de vida en el mercado publicitario.

Más de 30 oficinas a través de la red Ogilvy realizarán la celebración para el 60º aniversario, conmemorando el legado de David Ogilvy y la cultura que él creó. Los festejos fueron filmados y se emitieron por la intranet de la agencia, utilizando una nueva y abierta plataforma de comunicación.

En New York, el tema de la innovación cobró vida en el Paley Center para los Medios con una nueva instalación de arte-video, inspirada por las palabras e ideas de David Ogilvy. La exhibición, utilizando tanto el sonido como el movimiento, fue una piedra fundamental para la Semana de la Publicidad en Nueva York, que se realizó desde el 22 al 26 de septiembre.

Assista ao viral criado pela Ogilvy Brasil para o Bis, chocolate da Lacta. No filme, um repórter entrevista Claudia Cristina, uma mulher que inventou um vestido-porta para se esconder na rua e poder comer toda a caixinha do produto sem ser incomodada. Nas entrevistas as pessoas elogiam a iniciativa e mulheres defendem Claudia afirmando que seus maridos também “roubam” seu chocolate. O vídeo remete o internauta para o site www.saiprala.com.br, produzido em estilo de Blog com dicas para os usuários esconderem ou disfarçarem suas caixas de Bis.

Colocaron adhesivos en algunas paredes de edificios de la zona, donde hay mayor concentración empresarial y se encuentra el mayor número de trabajadores de oficina, que salen cansados y aburridos del mismo trabajo que se repite un día si y otro también. El objetivo era tocar esa "fibra" y ofrecer al target una solución a ese sentimiento, una vía de escape fácil: desde el sofa de su casa convertirán su vida en algo más excitante.

Lo bueno de este tipo de acciones callejeras y otras tantas que se engloban dentro del Revolution Marketing es que te permiten, con poco presupuesto, comunicarte con tu público, sabiendo que el mensaje no va a terminar en esa esquina o en esa pared, sino que continuará a través de sus comentarios, imágenes hechas con el móvil, vídeos en internet, mails, etc...en definitivia, que los que primero fueron target de la acción pasan a convertise en emisores del mensaje.

Question: what would you do if you wanted to promote a beautiful convertible from a well-known German brand with a history of building reliable cars?

You could play the reliability card, or you could choose to tread the aesthetic path.

If none of that seemed appealing enough to you, you could always play the lifestyle trump: a beautiful convertible always allows for that.

Either way, it would seem that you already had everything cut out for you. It wouldn’t seem like much of a challenge, would it?

Well, not for the guys at Fogel Ogilvy, the Israeli branch of Ogilvy. Where most people would see an easy task, they saw a true challenge to their inventive capabilities.

Stretching their minds to the full extent of their creative powers, they managed to come up with just about the worst message you could convey to promote a convertible.

If you were asked to name the negative points of driving a convertible, you’d probably immediately think of one: the capriciousness of the weather.

There you are, driving along, when all of a sudden rain begins pouring down, threatening to drown you on your way to the weekend’s escapade.

Of course you can always raise the top, but that would kind of ruin the fun, wouldn’t you say?

So, when promoting a convertible, it’d be fair to say that you’d better steer clear from mentioning the rain that could soak your companion’s Channel écharpe. I think we can all agree on that.

But what if there was something worse than rain and thunder? Come on, think hard.

Got it yet? Yes, that’s right. The memoir of that afternoon when you were sitting at that pleasant esplanade is coming back to you.

There you were, relaxing, enjoying the pleasant summer afternoon by the seaside, when all of a sudden you notice your Channel clad companion staring at you with a mocking look in her eyes. When you ask her what’s the matter, she points at the seagulls hovering over you, struggling to contain an inappropriate laughter.

As she can no longer contain herself, you look at your shoulder at notice the fresh piece of seagull’s dropping gently resting there. Maybe that wasn’t enough to ruin your jacket, but it sure was enough to ruin the rest of the afternoon.

So, there you go. What’s worse than rain? Birds droppings, that’s what’s worse.

So, if you’d steer clear from bad weather when promoting a convertible, you’d then think that you’d want even more distance from bird droppings. Makes some kind of sense, doesn’t it?

Well, no! At least not for the guys at Folgen Ogilvy it doesn’t.

Being the extra-imaginative guys that they are, they thought that, If you just found the worst inconvenience related to your product, you won’t want to sweep it under the carpet and pretend it never even came to mind.

Hell, no! You’d much rather embrace it and build your campaign around it. Hence this surreal ad.

Of course this apparent insanity as a reason. The new VW EOS comes equipped with a hardtop sunroof, which lets you take a close look at all those raindrops that would otherwise be falling on your head.

Naturally, having the top on, even with the sunroof, will kill the main selling point of a convertible, that is, enabling you to feel the wind in your hair while you drive. But hey, at least it keeps the pooh away.

Even so, you could understand the point if it wasn’t for a tiny detail. And that is that nothing in the ad points out to this feature. So the talk about bird droppings and cow dung just seem like the ravings from a lunatic.

And besides, come on: do you honestly think that getting consumers to think about shit when they look at the car is really the best way to promote it and build the brand?

Como siempre, se trata de un formato visiblemente muy impactante y dinámico, y en esta ocasión lo tenemos anunciando el nuevo Ford Fiesta.

Tal es el peso e importancia del stop motion, que la gente de Ogilvy London se apoyó más en los medios digitales y no en su complicada formación cuadro por cuadro, o a poco no es evidente que el bonito y rediseñado Ford Fiesta es puramente un render:

El color rosa del Fiesta salta a la vista de inmediato y aunque no es mi favorito, tampoco es para tirarse de los pelos al verle próximamente en TV en bastantes partes del mundo a partir de las próximas semanas.

Finalmente tenemos que agradecerle a Framestore, la casa postproductora, por un gran y muy cuidado trabajo visual en este comercial. No cabe duda que, además del diseño europeo de los coches de Ford, su mejor publicidad a veces también viene de allá.

Super duper dope fresh!

Noah Harris' latest video for ford with Ogilvy and BlinkInk, Brand republic has a full article here, basically it says that it is targeted at women and aiming to establish itself as a style icon, maybe they should have thought about that when they designed the car as-well? I mean the new Fiat 500 is a potential style icon, the new Ford Fiesta is in my eyes pretty bland, and the micro-site is shocking, nice TV ad non the less.

Yours,
Mr Grumpy

International advertising, communications and marketing giant WPP has leased an entire office development to be built on a transitional site at Scotts and Anthony roads, BT understands.

The transitional site: Housing various businesses under the WPP banner, such as Bates, JWT, Y&R, Burson Marsteller, Hill & Knowlton and Enfatico, at the new location will generate greater synergy

The four-storey structure, next to Newton MRT Station, will have about 130,000 square feet of offices and 135 parking spaces. It is slated for completion in about a year.

Various businesses under the WPP banner here - such as Bates, JWT, Y&R, Burson Marsteller, Hill & Knowlton and Enfatico - will be consolidated under one roof.

But Ogilvy group, also part of WPP, is expected to continue to operate from its current premises at Ogilvy Centre in Robinson Road.

WPP is said to have signed a 14-year lease on the Scotts Road building, which is going up on a 15-year leasehold site sold this year by the Urban Redevelopment Authority.

BT understands that WPP will pay gross monthly rent of about $8 per sq ft (psf).

The deal is believed to have been brokered by Cushman and Wakefield, which declined to comment.

The project is being developed by Sun Venture (S) Investments, a subsidiary of interior design and building company DB&B (Singapore) Developments, which paid $226 psf per plot ratio for the 97,284 sq ft site in a state tender that closed in late April this year.

Sun Venture general manager Alvin Teo would say only that 'the building has been fully leased for a full 14-year term to a global firm', without confirming that WPP is the tenant.

The project is next to another transitional office site, also sold in April, to stockbroking firm UOB Kay Hian, which has said that it will occupy the project on the site.

The two sites are opposite a project completed recently by Scotts Spazio on the maiden transitional office site sold by URA last year. Prudential has leased all 150,000 sq ft of office space in that development under a deal arranged by CB Richard Ellis.

CBRE executive director Moray Armstrong said of the latest deal for Sun Venture's project: 'We understand a single end-user has been in negotiation for the -property. This demonstrates there is still an active leasing market for well-located office developments, despite the cooling business climate.'

Source : Business Times - 23 Sep 2008

The summit was kind of negs on Chicago youth in media. One speaker said, and I quote, "the youth need to be held back a bit"...hmmm....I'm 24....does that make me "the youth"? Do I need to be held back?

It was also funny and sad to see a bunch of aging men from the adworld's "good ole days" talking about "the facebook" and how it's going to be a tool in changing the face of media.

The second day was pretty cool though! Lots of Web 2.5 talk and we all know how much I love that. Miguel Gonzalez of DraftFCB gave a session on viral branding and new technologies for advertising which was very informative and engaging. And my friend Jim Marcus of Ogilvy was there for a segment on the 2016 Olympic bid, in which he gave a little shout out to Foundation for shooting a video for the bid. =)

All in all, I'd give the summit a thumb up for the networking and a few good speakers and a thumb down for the bizarro ageism.

Jeff Landsman managed to join me for part of the first day. Jeff made the times when I was bored out of my mind, after hearing four speakers refer to "Blogger" as a "cutting edge" blogging tool, a little more entertaining.

Oh and btw, have you ever heard of Daisy Whitney's "new media minute"? If not...look it up on youtube...and tell me you wouldn't LOVE to see a parody?! Puh-Leeze!

Je n' ai pas la réponse... Tout ce que je sais, c' est que le travail d'Ogilvy London est beau. Mais pas seulement!

Ce spot a été tourné à Berlin. Ville symbolique de la création conteporaine et de l' avant-garde européenne en tout genre dont l' architecture est très emblématique. Cela permet d' installer la petite urbaine dans cette mouvance, de la faire rayonner dans les autres capitales européennes et bien-sûr d'attirer une clientèle qui aspire à une Mini-cooper ou 'au pire' une Nissan Micra.

Whatever the motives, some pretty amazing work got put out lately, creating a lot of on the internet. First of was Ogilvy with Polar Bears, a very touching video shoot in the street of NY, based on an original idea from Joshua Allen Harris. Nicely directed with plastic made polar bears(i think, at least that's how i would have made them to create that effect) true show stopper in the street.

Then we have something more recent with McCann Erickson for the Portuguese environmental group Quercus . Pretty nice execution, also very touching.

La agencia desarrolló la adaptación de la campaña "Yo Pongo": “Juega la selección, que sea una fiesta" que Coca-Cola de Argentina esta llevando a cabo en el marco de la plataforma fútbol por las eliminatoria para el Mundial de Sudáfrica 2010.

Basada en el estadio de River Plate, la activación permite a los hinchas sacarse una foto en un cartel que tiene el título “Yo pongo los goles” donde están los 11 jugadores de la selección y hay tres huecos para que puedan poner su rostro y formar parte del equipo.

La campaña tiene piezas de vía pública: charters ploteados, lunetas de buses y medianeras con el mensaje “Yo pongo la casa" donde se ven a cinco hinchas festejando un gol de la selección.