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Why we Should Worry about Response Rates in Enterprise Social Systems

Why we Should Worry about Response Rates in Enterprise Social Systems 

This post continues our series on key SWOOP indicators. We have %Response Rate as a key performance indicator for organisations embracing problem solving and innovation within their Enterprise Social Networking (ESN) platforms. 440 woorden meer

Social Business

Social Media Marketing ︰ 你的帳戶健康嗎?

Facebook 的 algorithm 又更新了!這次吹捧的是時間較長的影片。社交媒體每天都在變更,令我們容易患上「 FOMO  症候群 ( fear of missing out )」,作出錯誤的決定。 以下是三個自我測試的問題,助你經營更健康的帳戶。

1. 互動種類是否均衡?

互動和營養一樣,要均衡才會健康。要判斷社交媒體帳戶是否健康,你可參考由數據分析大師 Avinash Kaushik 所提倡的四大社交媒體指標︰
Conversation rate 指粉絲與你的溝通,包括留言、inbox message 等
Amplification rate 指擴大效應,例如粉絲的分享 22 woorden meer

Social Media

Influential People – SWOOP Style

In this series of articles, we are profiling each of the SWOOP Analytics Widgets by referencing them to the Enterprise Social Maturity Framework, that we introduced previously. 385 woorden meer

Social Business

Socio-Psycho Analyses for Open Source Intelligence (OSINT)

Open Source Intelligence (OSINT) can use sophisticated Sociological and Psychological (Socio-Psycho) factors in order to positively identify Key Opinion Leaders (KOL). This animated presentation demonstrates just how it can be applied to one of the most opaque places on earth: The White House.

Data Science

不可不知的行內術語 – Dark Social

「 Dark Social 」是什麼呢?雖然 dark social 的名字聽起來很陰森恐怖,但它卻是我們時常都在參與的事情。今天就讓我們揭開 dark social之謎。

Dark social 的由來

你有沒有在社交網站分享過連結?如果有,你已經助長了 dark social 。「 dark social 」是網站來歷不明的訪客。一般而言,網站分析工具是靠 referral tags 把訪客分為五大類︰搜尋、推薦、社交、推廣及直接。當你在社交平台、通訊應用程式、電郵等分享網頁連結時,這些 referral tags 未必能順利通過平台,因此當你的朋友打開連結時,網站分析工具不知道他是由你推薦的,就會把他錯誤歸入「來歷不明」名單。 36 woorden meer

Digital Marketing

Yammer Benchmarking Insights #3 – Collaboration at the Personal Level

 In this episode we drill down to the most detailed level. That’s you, the individual collaborator.

At SWOOP we have designed behavioural personas to characterise individual collaboration patterns based on your pattern of activity.For example, if you are a Catalyst, you are good at getting responses to your posts. 1.130 woorden meer

Social Business